annd fitness: branding & apparel
Apparel design: t-shirts
These t-shirts were designed around the core brand values of ANND fitness: community, functionality, confidence, strength and fun.
The final desingns incorporated the brand logo* (*created in the initial branding project), community centred hand-drawn illustrations and typographic design reflective of the key brand values.
Colourways & design placement were also deliberately chosen to reflect the audience; who required colours that would be less likely to show sweat and designs that would remain clear regardless of frequent washing resulting in design wear and tear.
Logo and branding
Hand-drawn logo: The ANND Fitness logo was designed around connection and the brand values of community, strength, fun and functionality. Letters were designed to maintain connection with one another, while remaining unique as well as bold but flowing, with the wave design element drawn upon for the Cornwall-based business’ logo.
Business card: Bright, eye catching cobalt blue was chosen for the business cards, aiming to create a card that would stand out among other personal training and gym-based brands of the local area, in addition to drawing upon a colour frequently worn by Coach Ann and consistently utilised on the anndfitness social media.
Other assets:
Charcoal and cream assets were created for use on the online fitness platform Everfit for a high contrast, high readability emphasis considering the needs of small screens, fitness devices and website icon usage.
